Name: Sera Lok
Store Name: Lok’s Low Prim Furniture
How long has your store been open: 6 years… since March 2007
What do you sell: Low Prim Animated Furniture
1) Sl offers its residents a wide variety of opportunities for creation and design. What elements inspired you, to begin creating? (Detail what particular items you offer to the residents of sl)
I was enthralled with the ability to completely customize my avatar and living space when I first started Second Life. I was building and decorating from the very beginning, and I have never stopped. I also love the sense of real intimacy this virtual world can offer, which shows in my passion for animated furniture with cuddles and other types of animations.
2) Success is often the ability to turn obstacles into opportunities. What have been some of your greatest achievements since you began designing?
I think my best achievement is having been able to build up a solid reputation in Second Life. So many stores come and go, people rebrand or start new businesses as alts. Lok’s has been here for 6 years and many people know it as *the* place to go for nice low prim furniture and great customer service. I’m pleased and humbled that much of my business comes from referrals.
3) Learning is a lifelong process, and none of us are expect from the lessons life teaches us. What has been the hardest things to overcome, and what lessons has it taught you?
My own self-doubt is one of the most consistent difficulties I face. I didn’t start a business here until I was encouraged by my friends, and I’m still amazed that people like and buy my creations. I think anyone doing creative work has wrestled with the fear that no one will like their creations. What I have learned is that sometimes you just have to push through a project (especially long/complicated ones), even if you lose interest or stop ‘believing in it’ halfway through. I’ve also learned that in Second Life, you cannot ever stop making new creations. You cannot ever stop improving your skills. The moment you stop creating and learning is the moment you start to fade away.
4) What are your plans for the future where your business is concerned?
Recently I’ve had to scale down my operations, and it’s been a challenge to fit all my creations onto one sim (ironic considering I build low prim!). I have been busy making most of my items copyable in response to customer demand and the nature of the grid, and I plan to continue with that, as well as making existing and new products more script- and texture- efficient. I am also learning more about mesh creation, which is allowing me to create more detailed items with lower prims – there are so many things that I have wanted to build in the past but didn’t because it would be too high in prims; now with mesh, I can build those things and stick with my low prim focus.
5) Based on your own experiences, what advice would you offer to new builders, designers and content creators?
My best advice would be to attend as many inworld classes as you can on a subject that interests you. There are several institutions in Second Life that teach a wide variety of subjects – look under “Events-Educational.” If the instructor teaches you something, tip them.
Sera’s Favorite Design:
“It’s hard to pick a favorite because I have *so* many builds, but the daybed set is one of my favorite designs because it is one of my older builds that has remained popular to this day! I’ve updated the daybed set several times over the years, and recently converted it into mesh. It retains its classic prim look, and now the whole set is only 6 land impact, 1/3 of the original!”
You can find these two favorites as well as a whole slue of home furnishings at Lok’s. Go wander and pick up a hunt gift while you are there :P